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Ninja Babes, Ping Pong, and Lithuanian Seagull Day: Welcome to AGS Conclave 2019

Before this novella begins, I’d like to share a little anecdote with you. Shortly after arriving in Seattle, I ran into Toby Pomeroy, whom I consider to be a leader in pushing for environmentally sustainable and socially responsible jewelry in our industry. When I saw Toby, I greeted him with a big hug as I always do and told him what a wonderful surprise it was for me to see him there at Conclave. “Do you know why I’m here?” He said to me. “Not really, no. Why did you decide to come this year?” I replied. “I’m here…” Toby said, “because last year, I read your recap of Nashville’s Conclave and I thought to myself, ‘there is no way I’m missing that next year.’”

So, if you’re wondering if you can get through this entire blog post, you can. I promise I’ll make it worth your time. And if you’re someone like Toby who either hasn’t attended a Conclave or hasn’t been to one for quite some time, well, this one’s for you. Here’s hoping I see you in Denver next year.

With that said… this is my complete recap of the American Gem Society Conclave, 2019.

DAY ONE – The Great Oyster Shakedown

When I first heard that the 2019 edition of the American Gem Society Conclave was going to be held in Seattle, Washington, I had a feeling it was going to be a little different that the four others I’d previously attended. And as with every year I hear about Conclave, I knew I had to be there.

Seattle, for those unaware, was always an extraordinary city, and while it’s now home to Starbucks, Amazon, and Microsoft, there is no denying that its roots run deeper than big corporations and popular coffeehouses. Seattle is the home of the Grunge era of music, glass artist Dale Chihuly, and some of the best sashimi in the United States.  It’s a growing city that – while always popular – seems hipper than ever, even with its regularly gloomy skies.

My trip to the Emerald City started with an airport meetup. Award-winning jewelry designer Erica Courtney and I decided we’d share a car to Conclave’s host hotel (along with Sheila Siu) and once there, we grabbed our good friend Alan Hart of the Gemmological Association of Great Britain to head out for a little sightseeing. (And by “sightseeing” I mean the sight we saw was the inside of Erica’s friend’s wine bar for several hours and one or six bottles of bubbly.) After (hiccup) leaving the bar, I headed to my AirBnB where I was staying with my two roommates whom we’ll call “The Joshuas” for the sake of this article. Once refreshed, I headed back to the Sheraton Grand Seattle for the first of that evening’s two Conclave-associated gatherings: The Mentor Mixer.

Back in 2017, the American Gem Society along with the AGS Young Titleholders decided to set up a mentor program which would match established and experienced AGS members with specific Young Titleholders. The general idea – as with most mentor relationships – is for the relationship to work both ways. The mentor gets to share their knowledge and guide the mentee while the mentee does their part in keeping the mentor up to date on what’s new and fresh. So the Mentor Mixer is the perfect way to kick off Conclave because it brings together many of the industry’s icons (I’m looking at you, Bill Farmer) as well its new blood.

Following the mixer, a slew of us hopped into an Uber Black (as B&B Gems’ superstar and AGS speaker Dave Bindra sat in the front seat and played D.J. [this would turn out to be a recurring event throughout trip] while the rest of us rocked out to his jams in the back seats) and headed across town for the AGS International Guilds party. The Guilds – for those unaware – are sort of like “chapters” which are set up in various cities throughout the country. Guild members gather periodically and will invite speakers to teach classes or host seminars throughout the year. As one such speaker, let me say that being part of a Guild is a great way to keep the AGS’s ethics and ideals in the forefront of our minds after the yearly Conclave comes to a close.

While there was plenty of delicious-looking food at the party, a handful of us had one thing on our minds: oysters, so we decided to gather a couple of folks and head out in search of said Seattle shellfish. Well, that “couple” turned into about twenty people, and on a Sunday night at 9:30, we knew we’d have a tough time getting in somewhere. But our resident Seattleite, Monica Stephenson of ANZA Gems, suggested we try the famed Tom Douglas restaurant, Dahlia Lounge. And while the looks on the servers’ faces were of utter shock (and a tiny bit anger) when we arrived (a half hour before they were to close – hence the anger), we managed to still get seated and pretty much ordered all the oysters (and wine, and gin, and tequila) they had to spare. But what I learned very quickly about this – my third – trip to Seattle, is that even when you think the night is coming to a close, it most definitely is not, especially when jewelry and gem people are involved, and even more especially when your uber driver whips out a gold-plated microphone THAT WORKS and you and your multiple companions sing “Now That We Found Love” by Heavy D and The Boys (RIP) all the way back to the Sheraton. Yeah. Day one went something like that. And I’ve got the video to prove it.

DAY TWO – Did She Just Do “The Worm”?

On Monday morning, The Joshuas headed over to the Sheraton a little before I did so I decided to catch a LYFT. My driver – Joe – was a super nice, talkative young guy. In fact, he was so darling I was thrilled to have gotten him again some seven hours later. That’s right. In a city of roughly 725,000 people, I got the same LYFT driver twice. Maybe Conclave should be held in Vegas instead of Denver next year, ‘cause I’m liking my odds these days.

That morning’s breakout and featured speaker sessions included but were not limited to the subjects of brand ambassadors, emerald origins, emotional intelligence, watchmaking, Millennials, platinum casting, and marketing. If you don’t get why Conclave is so valued, read my previous sentence again and maybe you’ll understand a bit better. There is no place in the American jewelry industry that will allow you the wealth of knowledge like that with which you’ll walk away upon your departure from Conclave. Trust me on this. I’ve not lied to you yet.

When it came time for the opening luncheon and keynote address to get under way, I noticed there was a soft, barely audible voice demurely interviewing attendees at the entrance to the grand ballroom. Why, it was Conclave emcee, Joel Zeff! Or as we industry folk refer to him, “Shy Joel Zeff”. Joel was greeting luncheon guests in sort of a “less annoying Ryan Seacrest on the red carpet” type of way and man, he really was doing a phenomenal job of laying down some hard-hitting questions to AGS members. One particularly deer-in-the-headlights-inducing inquiry came in the form of several attempts at finding out if the attendees knew who the current American Gem Society president actually was. Full disclosure: they did not. Fuller disclosure: that was a gift from the improv gods for dear ol’ Jeff Zell (#ifyouknowyouknow) which only strengthened the bromance already existing between John Carter and him. Oh, to be a fly on the wall when they were standing in the mens’ bathroom next to one another last year. Actually, scratch that last line. I think I need to wash my mind out with soap now.

Monday’s Keynote speaker was a man by the name of Dan Thurmon, and my guess is that – had he been alive and in attendance – P.T. Barnum would have really enjoyed this guy. Dan talked about balance in one’s life (work, family, etc.) while juggling balls (bowling and electric) as well as knives, riding a unicycle, and doing backward handsprings across the stage. (Sheesh. I can barely tie my shoes most days.) Entertaining? Absolutely. And while – and this is 100% true – my very own husband can also juggle while riding a unicycle, I’m not sure I’ll try any of that myself at home. Nor should you.

As The Joshuas and I made our way back to our house after the day’s final sessions, we discussed what we’d be wearing to that evening’s events: The Supplier Showcase and the Young Titleholders’ Trivia Night hosted by Hearts on Fire. It was in the car that one of the Joshuites suggested we wear the matching gem-themed pajamas we had made specifically for Conclave, which is when the three of us agreed that yes, we would indeed be *those* people who are willing to stand out and look like the buffoons we’re known as being in order to make those in our company feel gemtastically gleeful. It worked, and we upped Marc Altman’s trivia team t-shirt game in the process. (BRING IT, FLINTSTONE.)

For some reason, this year’s Young Titleholders/Hearts on Fire Trivia Night was being held at a ping pong bar – yes, there are ping pong bars, apparently – by the name of SPIN, that was in walking distance from the hotel. The centerpiece of each table was a glass cylinder filled with orange ping pong balls, which, if you have ever met anyone in the jewelry industry post-happy hour, was about as fitting as if it were a bucket filled with Silly String, Redi-Whip, a Nerf gun, and water balloons. In other words, no one was getting out unscathed and the potential for bruising was pretty substantial.

Trivia night started with some simple rules (don’t use your phones, make sure no one sees Priyanka using her phone, and whatever happens, don’t drop the crystal trophy if you win) but what we never saw coming was the throwback to “Breakin’ 2: Electric Boogaloo” which came in the form of Hearts on Fire’s Lindsey Davis who performed the “worm” move at the front of the room. That set the tone, people. The night only got better after that.

Thanks to the members of our team (some say we came in 2nd place but I like to say we came in 1st place, once removed) which included John “I was late to my own event” Carter, Joel “I still get prizes even when I lose” Zeff, Craig “Livin’ in the South” Danforth, Jennifer “Hey, I got the Pez question right” Pusenkoff, Stephanie “And I got all the other questions right” Kennedy, and three random guys no one knew (seriously… were they even in the industry? I feel like they snuck in on AGS’s dime). All in, Day two of Conclave was a rip-roaring good time that taught us a thing or two about how quickly and powerfully the women in the jewelry business can throw a jar of ping pong balls at a person’s face, particularly if his name rhymes with Shmichael Crichards.

DAY THREE – The Dangers of Meeting Gem Dealers in a Forest

While the majority of the jewelers assembled in the Emerald City launched tiny plastic spheres at one another for fun, I decided to leave immediately after trivia was over so that I could get up bright and early for Tuesday’s Keynote Breakfast event which I absolutely did NOT want to miss.

It’s not often a person gets to see celebrities anywhere near as funny as comedians Colin Mochrie and Brad Sherwood of the hit improv series “Whose Line Is It Anyway?” (oh, uhh, other than the Conclave emcee, of course), so The Joshuas and I arrived in time to grab seats right up front in the hope that we’d get picked for the audience participation part of the performance (editor’s note: we did not). However, our disappointment was short-lived once we saw that our friend Anna Samsonova was the first victim volunteer to be selected. There is no way to be able to put into words just how hilarious this skit was. All you need to know about this is that it involved two members of the audience who had to physically (and cautiously) move Brad and Colin based on what they were saying. Oh, and, you should probably know that what they were saying had to do with National Lithuanian Seagull Day. Really. You had to be there. Trust me on this.

Another gem of a moment (all puns intended) during the comedic presentation was when Colin and Brad selected Alexis Padis and Stephanie Kennedy to do the sound effects for their story about jewelers who have to meet some shady gemstone dealers… in the forest. Because as we all know, the forest is where the finest of all the gemstones in the world are found. (Insert eyeroll emoji here.) Oh, one more memory: Charles Stanley dancing backup to a rap about “Babes Wolverine” which also featured the talents of Michael Richards and Clayton Bromberg. GOOGLE IT. Just sayin’.

The rest of the morning’s sessions included discussions about transparency in relation to gemstones, identifying lab-grown diamonds, the up side to texting your customers, hiring millennials, selling to women, and many others. Again, as mentioned above, as it relates to all things diamond, gem, and jewelry, Conclave covers every base every day, and does so with the help of experienced speakers.

Tuesday’s Titleholder’s Luncheon (sponsored to the American Gem Trade Association) started with AGTA CEO and 2018 Shipley Award winner Doug Hucker joking about how he could sell tickets to those who’d like to beat the pulp out of emcee Joel Zeff when Joel screams into the mic first thing in the morning. Clearly this became a running joke for the rest of Conclave, but in reality, the joke turned into an opportunity for Jewelers for Children to raise a bunch of money in raffle tickets thanks to Zeff at once point pressuring folks in the crowd to buy them and to Doug agreeing to match a certain number of raffles sold. The Titleholder’s Luncheon also recognized those who became new AGS Titleholders as well as those who had reached a certain number of years holding that title. Also presented at the lunch were the Young Titleholder of the Year Award which went to a deserving Meredith Schlessinger, CG, for her work with the Young Titleholders, and special recognition also went to Lisa Bridge, CG, for the part she has played over the years in developing the Young Titleholder Community. The Guild of the Year Award was presented by Marc Altman to Susan Barnett and the Michigan Guild, and The Sallie Morton Award was presented to Phillip Bosen, CG, for his work with the International Guilds.

The last class of the day, for me, was one I’d been waiting all of Conclave to see, and that was the Exotic Colored Gemstones class being taught by the inimitable Dave Bindra. If you’ve never been to any of Dave’s seminars, you’re really missing out on something special. Think of them as a marriage between your favorite rare colored gemstones and the old school R&B mix you play the first time you invite a date over for dinner and… uh… coffee. IT’S JUST THAT GOOD. Dave’s chill demeanor, soothing voice, and ability to mix humor with style and a killer soundtrack makes for a flawless presentation every dang time.

Tuesday night was what is known as the “free night” at Conclave, meaning people can attend dinners or private parties on their own, which is exactly what The Joshuas and I did. A huge “thank you” to ANZA Gems, the Seattle chapter of the WJA, and Accounting for Jewelers for co-sponsoring a killer shindig at the home of Monica Stephenson (and thanks to Monica and Dave for opening your beautiful home up to the multitude of us who attended). We drank lovely Washington State wines and ate beautiful foods while overlooking Puget Sound by the fire until it was time to call it a night.

DAY FOUR – The End is Coming (But First… WATCHES!)

The final day of Conclave is always filled with joy, sadness, and the occasional daytime glass of champagne (aka, #daybubbles). The earlier part of the day brought me (and several others) along on Monica’s journey into the gem mines of Africa via her breakout session before sitting us down for the Robert M. Shipley Award Luncheon. This year’s Shipley Award was elegantly (and at times, hilariously) presented by Bill Farmer to Kelly Newton of Newton’s Jeweler’s in Fort Smith, AK. Funny thing… I’ve not only visited Fort Smith (“What is a big city girl like you doing in a town like this?”) but I’ve actually visited Kelly’s store… TWICE! And Kelly is more than deserving of this award.

But let’s get to the part you’ve all been waiting for (not really, but it’s my blog and I can say what I want) and that’s the recap of how my watch panel went.

I had the honor of moderating a panel which included four gentleman whose voices ring loudly in either the jewelry or the watch industries. The idea behind this panel session – titled, “The Watch Market in 2019: Modern, Vintage, and the Future of Watches” – was to hear opinions of those representing four genres of the watch world: the retailer, the journalist, the collector, and the vintage expert. Topics largely discussed were Rolex’s popularity, the future of high-end watchmaking, Baselworld’s recent releases, affordable watch brands that are currently reaching the end consumer, and why buying and selling vintage can be a smart way to go. My panelists included three-time Conclave speaker Eric Wind of Wind Vintage, James Stacey of Hodinkee, watch collector Jeffrey Binstock, and AGS president John Carter. After the panel’s conclusion, a group of us ventured down to the Sheraton’s bar and let’s just say a mini watch fest broke out, with several AGS attendees gathering around to try on and compare some truly extraordinary vintage timepieces.

After a quick visit to the President’s Party followed by a wonderful meal with my panelists at Seattle’s famed Public Market, it was time for me to bid the city, my friends, and this year’s Conclave, adieu.

Many, many, MANY thanks to those who make Conclave possible. Everyone from the AGS staff to the committee to the photographers, media crew, lighting folks, speakers, and board members all band together and pull off something really special, year after year. It has been an honor to be included as one of the event’s speakers more than once and an even greater pleasure to be able to write about it and talk about it yearly on this blog and in my podcast. If anyone were to ever turn my podcast questions on me and ask me what my favorite industry event is, there is no doubt in my mind what the answer would be. I’d pick the event that would pull together people whom I genuinely value; the one that I feel does the most for jewelers as a community. I’d pick the event that offers every attendee a sense of belonging – AGS member or not – and the one that recognizes people for their worth and their value and not just because they think that recognition can sell tickets or a table. I’d pick the event that provides education, mentoring, and leadership as well as the one that isn’t afraid to have some fun and let its guests blow off a little steam. But mostly, I’d pick the industry event that has always made me feel like I deserve to be there; the one that has offered me a family to call my own.

Hands down, every time, I’d pick Conclave.

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Retailer Experiences

The Holiday Throwdown: Why We Should All Take a Page out of Provident Jewelry’s Book

Now that I write full time I don’t find myself in jewelry stores as often as I once did. Occasionally I will visit the shops of my friends if I’m in the cities they’re located in but unless I’ve been invited to attend an event or I’ve been hired to speak about the different topics I know about, I don’t often wander into places unless there’s a reason.

Thankfully, there were several reasons to be at Provident Jewelry in Jupiter, Florida this month.

Back during the WatchTime New York show I had a moment with MB&F’s Phil Ogle where I started picking his brain about a few different stores he works with. Provident, to me, seemed unlike many of the retailers I’d visited in the past. The company was not a family jeweler but rather a joint effort between several guys – young guys, too – and yet they seemed to have their finger on the pulse of what the southern part of Florida was shopping for. They carried big-name jewelry brands but also independent watch brands. They were catering to Baby Boomers and Generation X, yet thinking and marketing like Generation Y. And when the shit hit the fan for every aspect of the jewelry industry in 2008 and 2009, Provident seemed to be thriving and expanding; a notion nearly unheard of during the recession. So, I wanted to see for myself what this place was all about. I’m happy to say that I finally got my chance.

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When I received the telephone call from Nick Linca – one of the owners and well-known faces of Provident’s Jupiter, Florida location – I was sitting on a bench under a set of stairs at the infamous Watergate Hotel in Washington in between sessions at the New York Times conference on the future of the luxury industry.

“So, Barbara, Phil and I were talking, and I’d like for you to come out and visit us during our holiday events next week. We love what you do and I read your writing religiously. Plus, you’re well respected by a lot of people we know and work with, so I think it would be fun to have you here. Max will be here and the SVP of Chanel, as well as a lot of other people you’ll want to meet. We’ll fly you down and put you up. What do you think?”

I mean, how do I say no to that? I get the opportunity to visit one of the stores I’ve virtually watched grow over the years, get to spend some time around one of my favorite watchmakers in the world (#maxcrusheveryday), and get two days and nights in eighty-degree weather in December. Um, yes please!

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Nick and Max. They get it.

As mentioned in my piece over on WhatsOnHerWrist.com, when I arrived at the Jupiter location, I found Nick deep in conversation with the aforementioned Phil and the one-and-only Max Büsser. Lara Pansolli – Provident’s head of Marketing – showed me around the store and gave me a little background on what to expect over the next couple of days.

“Tonight will be an intimate event; only about sixty people (though it’s starting to look closer to eighty) and it will be comfortable for the customers who aren’t into large crowds. Tomorrow night, however…”

“What happens tomorrow night?”

“Oh, just you wait and see. Tomorrow night’s going to be crazy. I mean it, too.”

As I perused the showroom I found my jaw lagging behind me and scraping the floor from time to time. Not only did I notice jewelry from luxury brands Chopard, Crevoshay, Gucci, and Buddha Mama, but their timepiece selection was sublime, and for all the right reasons. Nick, himself, made clear to me that the watch part of their business was based as much on personal preferences as it was on what profits the retailer could turn because of it. They only put in watch brands that they feel a personal connection to and they must believe in the story of the brand or else it doesn’t work. This is probably why they do so well with names like MB&F and Arnold & Son watches, and why they welcomed the designs of Fiona Krüger into their world recently. But what’s just as important as the story the brand tells is the story that the store tells, which I got to know more about when I sat down for about an hour with Nick and one of his partners, Seth Berman, inside the Jupiter store’s “Dream Factory” cigar lounge.

20161207_204653Adornmentality: “This room is incredible. I mean it. I’ve never seen anything like it. Do people really smoke in here? It doesn’t even smell a little bit like cigars.”

Nick Linca: “Oh yeah, they smoke in here, all right, but it’s a negative air pressure room, so you’re not going to smell anything unless someone lights up in front of you.”

Adornmentality: “So, why would you put something like this in a jewelry store?”

Nick Linca: “Because men hate to shop, and they really hate going to jewelry stores, so while their wives or girlfriends are looking around or trying things on or making a wish list, they get to come back here and get away for a little while. They can get a drink at the bar (pointing toward the fully-stocked marble wet bar directly outside of the Dream Factory), come in here, and have a nice cigar. It’s part of the experience. It’s part of why our customers always come back; because they know they’re important to us.”

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Nick and me in the Dream Factory

The cigar lounge’s impressiveness doesn’t stop at its walls of dark wood, massive flat-screen television (which at the time [to my glee] was looping a video of Max Büsser [sigh]), and negative air pressure ventilation, either. It also contains dozens of cedar-lined cigar lockers which are given to customers who spend $250,000 per year or more. Now, you might think to yourself, “Really? That’s all they get? A cigar box?” But no, that’s not all they get, because as mentioned above, it’s not just about the cigars, or the watches, or the bar, or the jewelry… it’s about the whole experience, and the experience that goes along with that small cedar box is really quite mammoth.

Dream Factory members (meaning those who get a key to one of those sought-after wooden cubes) get to take part in Provident Jewelry’s “First Thursday,” which means that on the first Thursday of every month, members and a guest might be part of, say, a Poker Night. Only instead of your second cousin Louis pouring Wild Turkey and Pepsi into red solo cups while Little Petey Shoepeddler tries to count cards before Johnny Knuckles beats the crap out of him, you get a fully-catered, top-shelf experience that might just include the World Series of Poker champion. Or maybe it’s Polo Night with three members of the International Polo Club, or Italian Night with Lamborghinis, Ferraris, and gorgeous Italian men and women pouring hundred-dollar bottles of Antinori Tignanello. My point is, this is part of what the “box” gets you, and you get it every… damned… month. But on top of that very cool and special member perk (as well as a few others), in my mind the most notable experience for members is the one that gives back to the community.

Every cigar lounge key holder, one night per year, can have full access to the Provident Jewelry Jupiter store – and all of its amenities – to throw an event that will raise money for the charity of their choice. Provident will supply the member with a one carat loose diamond for which they can sell raffle tickets. Each person who buys a ticket receives a diamond-looking gem. There could be 99 of those gems (CZs or diamond simulants) but only one will be an actual diamond, which Provident will verify when the winner is chosen. This, to me, above all of the marble, or fine wood, or big names, or nice scotch, was the most impressive thing about this company. They give back, and they give back big league (I threw that one in for you, Nick). They know their customers, they like their customers, and they know that success means very little unless one helps those less fortunate than oneself. They had my adoration before I ever stepped foot into their store, but now they had my complete and utter respect.

Nick also gave me a bit of the company’s backstory as well as a little of his own. Provident was originally a small store, started in West Palm Beach by a man in the diamond and jewelry biz by the name of Art Samuels. In 1999 after bringing his son, Rob, into the family business, Rob reached out to a salesman he knew by the name of Scott Diament and together they eventually bought most of Art’s final shares of the business. With more stores on the horizon (they opened a second store in Naples on Florida’s 20161208_200331west coast and a store in Jupiter which eventually became their flagship location), Scott reached out to his cousin – Seth Berman – to try to solicit him to come on board as a partner. Seth had been in Colorado finishing school and had never considered getting into the jewelry business, but after trying it out for a few months he realized how much he was meant for it, and so he came on board and attained his Graduate Gemologist degree from the G.I.A. through their long-distance education courses. Then, Nick – through connections, experience (eighteen years working for one of the most recognizable jewelry companies in the United States), a keen sense of what it takes to sell anything (forget the ketchup popsicle/white suit cliché, I’m talking dude could probably sell an $80,000 watch to a blind guy), and a little bit of luck – was hired as a salesman but was then quickly offered a partnership in the company. Add on Geoffrey Fear, who currently runs Provident’s newest location in Wellington, and you’ve got yourself the recipe for a lifelong friendly partnership and a successful business model.

All in, as of today, Provident has seven stores in south Florida: West Palm Beach, Palm Beach (Worth Avenue), two locations in Naples, Ft. Myers, Jupiter, and now Wellington. They’ve had tough times (a major robbery in 2011 nearly wiped them out) but overall they’ve come out on top. In telling me about their robbery, Nick was clear that the brands who stood by the company in those struggling times are now the brands that they’ve devoted themselves to, and many of those brands showed a strong presence at one or both of Provident’s holiday parties.

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Top shelf

I headed back to the hotel to change into the first of two LBDs I’d packed for the night’s festivities. For the more subdued party I chose a dress by A.B.S. that was sheer at the waist and back accompanied by Ralph Lauren anklet heels. When I arrived back at the store it was as if an entire metamorphosis had occurred in the ninety minutes I’d been gone. There were floral arrangements the size of Fiats and a harp the size of said floral arrangements. That marble bar I spoke of earlier? It was stacked with bottles of Dom Perignon and Perfect Vodka, but for my first drink I decided to go with a subtle Japanese whisky… neat.

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With Olivier of Chanel

It was great to see some familiar faces like those of Eric Frank with Bell & Ross, and my friend Samir Shah with Arnold & Son and Angelus watches. But it was also pretty rad getting to meet a few other major players in the watch and jewelry industry. Folks like Olivier Stip, SVP of Chanel Fine Jewelry and Watches, as well as Markus Döttling of Döttling, which makes luxury high end safes and watch winders. On the timepiece side, representatives were there from Louis Moinet, Corum, and Emmanuel Bouchet, and Carl F. Bucherer’s North American President, Ron Stoll, was also in attendance. For me, of course, it was a joy just to get to spend some time around Maximilian Büsser on his only visit to the U.S. this year. And his presence at this event, from what I gathered, is part of the draw for Provident’s customers.

While a harpist softly played holiday music, a professional ballerina – complete in toe shoes, tutu, and tiara – held a tray of lrg_dsc02007crystal flutes filled with fine Champagne as people mingled about wearing their finest jewels and most holiday-party appropriate attire. Outside, valets parked several cars that likely cost more than my house, but inside there was no discussion of wealth and no discussion of politics. It was an elegant affair filled with people who seemed to get one another, and who also seem to understand luxury in its truest form. It was joyous, yet subdued, and it was an honor to have been invited.

Then, of course, came Thursday night’s party. Man, what a difference a day makes.

I am not using hyperbole when I say that this was the largest number of people I have even seen piled into a jewelry store at one time, by a landslide. HUNDREDS. I mean it… there were literally hundreds of guests at this event which was held both inside the store and in the store’s lrg_dsc02101parking lot (which had been converted into a second bar and table area). Caterers were running around like hamsters on wheels. Valets were tossing keys over one another’s heads. There were blondes in black dresses and Baby Boomers in four-figure duds and everyone – EVERYONE – was laughing and eating and drinking and dancing. Wait? Did I just type, dancing? YES, YOU JUST READ THAT I TYPED THAT PEOPLE WERE DANCING. “Why were they dancing?” You say? Because Provident hired the baddest-ass DJ/Electric Violinist in all of South Florida, Timothee Lovelock, and because he pretty much single-handedly turned Provident’s back room into “da club.” It was insanity, Lara was right, and by the time the doors closed for the evening, everyone – including yours truly – was exhausted.

Nick took a small group of us out for some late night grub and one last drink on the water before we were all to go our separate ways the following morning. Samir was there, as was Gustavo with Corum, and my new buddy Matteo (#whyareyoustrokingmyarm) sat on my left. Phil Ogle showed up too, only he brought along some friends: namely, his left and right biceps (feel free to tease Phil about this, guys). We took one final breather, inhaled the last drop of Champagne, and toasted what was surely two successful and hopefully profitable holiday events.

Provident Jewelry, I applaud you. You have shown me what a jewelry store is capable of and how something as simple as a 20161208_200346positive attitude can save and even catapult your business. You gave new meaning to the word “experience” for me and I hope that retailers who read this piece will take away with them that this is what success is all about: giving the customer more than just a good product or even great service, namely, something they’ll store in their memories for many years to come.

Nick, I get you. Not in every way, but in the ways that matter. You and I understand that fun can change things; it can change mindsets, and business, and what some believe should always be the norm. I think we’ll be friends for a long time after this. Thanks so much for having me and I hope we get to do it again real soon.

To Seth, Rob, Scott, and Geoff, I wish you all much luck and success in your future. To Lara and Ashton, thank you for your hospitality and for dressing me in the finest of jewels every night.

Thanks for reading not just today but all year long, and Merry Christmas, everybody. May 2017 bring bright, shiny experiences for us all!

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Trade Show Shenanigans

Tales From the Strip: Part 2 – Russell Simmons and The Book of More Men

One can learn so much from taxi drivers. Often enough they are folks who have lived for years in the cities they travel. They know history, and back roads, and the best places to find some decently priced Thai food. They’re hardworking and no bullsh*t, and I’m the passenger who, like it or not, usually strikes up a conversation with them.

Me: “Mandalay Bay Convention Center, please.”

Disgruntled Cabbie: “You here for da Jewelry Convention?”

Me: “Oh, heavens no. I’m currently writing an erotic coffee table book about the country’s most promiscuous convention attendees. I’m calling it… ‘The Book of More Men: A Lady’s Guide to Multiple Partners at Trade Shows’ and, well, I need to do a little *research* if you (giggles) know what I’m saying…”

Disgruntled Cabbie: “…………………………………………………((crickets))…………………………………………….….”

Me: (clears throat) “Yes, actually. Yes. I’m here for the jewelry convention.”

Disgruntled Cabbie: “Okay, so what you want to do is tell whoevah is drivin’ da cab to not take the strip if you’re gonna be goin’ back and forph between da Wynn and da Mandalay, ya got it? Tell ‘em to take Industrial. Dey gotta take Industrial or else you’re gonna get stuck, ya got it?”

Me: “Okay. I Got it.”

Us: ((silence for a good four minutes))

Me: “So, um, where’s the best place to get cheap Thai food around here?”

DC: “Okay. Here we go, Mandalay Bay Convention Center. Good luck wit dat coffee house thingy. Swipe your card. Have a good show.”

Me: “That’s what I thought.”


When I got to the newly renovated Prestige pavilion, our team was hard at work. The booth, thanks to Jodi, Myriam, and Tatiana, was already looking splendid. Our new West Coast AE, Chris, arrived shortly after I did and we continued to work like busy little bees (pun intended) until the cases were set up and the line was prepared. The countdown to JCK 2014 was officially on, and I had a big event to get to and forty-five minutes to prepare.

Prior to my arrival in Vegas I had received an email from Rio Tinto’s North American VP of Marketing, Brandee Dallow. Brandee asked if I was available to attend the Diamond Empowerment Fund’s “Diamonds in the Sky – Las Vegas” gala at the Four Seasons on Thursday evening, as she would like me to come as the guest of Rio Tinto. After reluctantly clearing my schedule which had been previously filled with “nothing” from 6:15 p.m. to 7:45 p.m., followed by “boredom” from 7:45 p.m. until 10:30 p.m., I graciously accepted the invitation and then danced around my bedroom like I’d just found out that my real parents were Kennedys.

With short notice and an emptyish wallet, I opted to pack and ultimately wear a tea-length Donna Ricco red halter dress that had been hanging in my closet, unworn, for a year. With ten minutes gone and no time for a disco nap, I did my best impersonation of a refreshed woman who had taken a shower, before heading down the elevator to walk the smoke-filled casino path from THEHotel to the Four Seasons, praying, all the while, that my both my deodorant and my eyelids would hold up.

I had two invitations with me. The first was for the actual event, and the second was a private pre-event for guests of Rio Tinto as well as VIPs. This was cool. I figured I could get there and settle myself in first. You know… relax, make friends. Do what I was comfortable doing… networking. That is, until I started to get closer to the ballroom, and realized that everyone in front of me was either in a tuxedo or a ball gown. Ummmmm, what did I miss here? I’m underdressed! WTF!? I’m NEVER underdressed. Holy crap holy crap holy crap. I can’t turn back now, there are people behind me. People I know! They’ve already seen me. Holy crap, uh, okay. Keep calm. OH, there’s a guy. He looks nice. He’s middle-aged. He’s in a tux, but he seems real. OKAY. HE MADE EYE CONTACT WITH ME. Okay. Okay. I have no choice now. I’ll talk to him. Here I go. I’m going over to this nice man now. Walking over. Here I go. Almost there. Aaaaaaaannnnnnd, speak.

Me: “HI!!!” (That was way too loud, nutcase.) “I mean, hello. Hi. Could you tell me where I need to go for this (shoving what is now a slightly wrinkled laser jet printed invitation into his hand), please?”

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Dress by Donna Ricco. Photo by PHOJOPHOTO.

Lovely Tuxedoed Gentleman: (smiling. Because OF COURSE HE IS) “Yes, yes, no problem. Just follow those folks right there, and then make the left. The VIP room is the first door.”

Me: (a little more calmly) “Okay. Thanks very much. Thank you. I’m a little nervous.”

Lovely Tuxedoed Gentleman: “It’s all good. You’re fine. You’re just fine. Don’t be nervous. Have a good time.”

Me: (Walking away) “Thank you. I really appreciate it.”

(Walk, walk, walk, walk, walk, walk, walk, walk, walk…..walk………walk……walk more slowly…..slowly……. stop…. turn around….. walk back…… walk back…. walk back, walk… back, walk back, walk back, walk back, walk back, walk back… back to the Lovely Tuxedoed Gentleman.)

Me: (Whispering) “Hi. Me again. Um… how do I look? Do you think I’m underdressed?”

Lovely Tuxedoed Gentleman: (Whispering back) “Not in the least. You look fabulous. Go enjoy.”

And with those words I felt completely at ease in my skin, until, of course, I made the left turn where I was supposed to and almost walked into rap icon and media mogul, Russell Simmons. This… this is going to be a long night. I knew I should have taken a shower.


The room was small and filled wall-to-wall with men. Men in tuxes. Men in suits. American men. African men. Asian men. Indian men. Men of all shapes and sizes, and very few women. I usually like it when I stand out, but the bright red dress and heels I was wearing made me a 6’3” crimson-colored distraction. There was a bit of an E.F. Hutton moment when I first entered the room, and man, I have never felt so out of place in my life. I scoured the pack looking for even the slightest hint of a familiar face, but nothing. I had nothing. So I found a table in the center of the room next to a woman who was clearly a photographer. I felt like I’d be safe there for a moment, at least long enough for me to text to my husband that I almost ran over Russell Simmons.

(texting)

“Babe….. I… wish…. you…. were…. here…. right…… now…. I…. feel…. so…. intimidated…… oh…. and…. Russell…. Simmons….. is….. here….. in…… a…. tux…. why….. did…. you…. let…. me…. wear….. that…. red…. dress…… I…. knew….. I….. should…… have…. gone……. with……”

(interrupted by sudden pain)

Woman Who Stepped On My Foot: “Oh, I’m so sorry. Are you all right?”

Me: “Oh, no, I’m fine. It’s fine. I have big feet. It happens all the time.”

(back to texting)

“…… okay……. Jaime……. King…… just… stepped…. on… my…. foot…. and…….. it…. hurts…. but…. she… apologized…. to….. me…… who…..the…..ef…. am…. I…. right… now……???”

As I finished my text I noticed that the photographer was staring at me, probably because I was the only idiot rude enough to be on my telephone, texting.

Me: “Sorry. I know this is rude. I just was texting my husband to tell him that I’m in the same room with Russell Simmons. You know. A little star struck, I guess.”

Uncle Russ and me. Photo by Patty Long.

Uncle Russ and me. Photo by Patty Long.

Photographer: “I’m not star struck. You want to text your husband a picture of you with Russell?”

And before I had the chance to even respond, she called him over and said “take a picture with this young lady so she can send it to her husband.” Russell graciously obliged, nodded, and carried on with his Simmonsly duties.

Photographer: “Who else you want a picture with? Did you meet Dr. Ben? Dr. Benjamin Chavis, former Executive Director of the NAACP and prominent civil rights leader? Here, let me get him for you. (Calling across the room,) Dr. Ben! Dr. Ben! Come meet this young lady…”

And walking in my direction was none other than the kind-faced Lovely Tuxedoed Gentleman who I had naively asked earlier if I had been underdressed. I was ashamed of myself that I didn’t recognize the man in front of me, but he, because of the type of person he is, didn’t let it bother him. We spoke for a few minutes until he was whisked away to do more important things, and that’s when I decided it was time to mingle amongst the non-VIP’s, as I didn’t think my heart could handle any more.

Craig and number five of his nine tuxedos

Craig and number five of his nine tuxedos

Billy Furman! OH, THANK G-D, that’s Billy Furman! I have never been so happy to see that tiny man in my life. And there’s Mark Smelzer, and Diane Warga-Arias, and, oh, there’s Andrea Hanson, again. And my good buddy, Craig Selimotic Danforth, in a tuxedo, of course… I’m pretty sure he wears them to bed. He must own like nine of them or something. There’s Natalie Bos, I recognize her, and Matthew Tratner, m’kay, that’s cool. AMANDA GIZZI!! She looks gorgeous. Okay, whew, now I feel at home. My people are here. I can breathe once more. Man, I needed these faces. I am thrilled out of my mind to see these faces.

part2 table

Table 17, courtesy of Rio Tinto

By the time I had set my sights on Brandee it was almost time to be formally seated. Since Rio Tinto was one of the three main sponsors of the event, their table was fairly close to the stage. As I walked past many of my friends and colleagues to get to table 17, I could hear Bob Uecker’s voice ringing in my head…

“Oh. I must be in the front rowwww…”

I’ll be honest… it made me laugh to myself. And after one or four scotches, I was feelingly final like I was (hiccup) relaxing down.

Seated to my right was Ben Lewis, Rio Tinto’s Antwerp-based Customer Accounts Manager, and I’m pretty sure that he was strategically put there for my enjoyment because he and I had a buh-last all night. Across from me sat JCK’s Victoria Gomelsky (whaddup, Vic!) as well as Melissa Bernardo, and of course, the lovely Ms. Dallow was seated to my left. The event itself consisted of an awards ceremony wherein the Global Diamond Industry Achievement Award was presented to H.E. President Ian Khama and the Government of the Republic of Botswana. It also had a live auction and concert by none other than Grammy Award-winning artist, Chaka Kahn. The event – the first of its kind on U.S. soil – raised over one million dollars and will benefit the “Diamonds Do Good” mission.

It was an evening that I won’t soon forget, and I am ever grateful to my hosts, Rio Tinto, for allowing me to represent the blogger community at their table. More about Rio Tinto’s “Oculus Rift” technology introduced at JCK will be talked about in an upcoming post, but for right now, I’m going to keep the people stories going before I get into the brand and product posts down the road.

And with this post as well as yesterday’s, the stories of day 1 in Las Vegas come to an end. I ate. I danced. I high-fived Chaka Kahn. I mingled with super models and rubbed elbows with heads of state. I took selfies, met dignitaries, and wore beautiful jewelry by the wonderful GUMUCHIAN. I hope you enjoyed reading this as much as I enjoyed writing it, and my wish is for you to stick around longer so that you can see where the rest of the week took me.

Until then…

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